Mobile Memoir™ to offer text-based Diary and Data Collection via Mobile Phones and connected PDAs. Venture is First to offer comprehensive tools for Marketing Research Using the Wireless Web and SMS (short messaging service) in North America . June 16, 2003 , Dallas , TX . Mobile Memoir announced today the development of the first comprehensive offering for conducting market research using the wireless web and SMS (short messaging service) as data collection tools in North America . Their text-based wireless survey and diary solution exchanges information using mobile phones and connected PDAs. Mobile Memoir's web-based software enables a market researcher to design a survey, instantaneously upload it for availability by mobile phones in any part of the world, and receive and analyze results in real time. It offers the most popular features and functions available in Internet survey solutions, including support for all question types, branching, piping, respondent tracking, messaging with respondents (via mobile phone or the web), and availability of instantaneous downloadable reports. A primary application for Mobile Memoir is the replacement of traditional diary-keeping methods with data entry on a mobile phone, a device that is always with the consumer. Other applications include mystery shopping, consumption studies, clinical trials in which patients need to report side effects of medication in a timely fashion, and immediate ad hoc surveys and opinion polls conducted in nontraditional settings. Mobile Memoir LLC was founded earlier this year by a group of individuals with long-standing backgrounds in the market research industry and a commitment to bring leading edge technologies to the industry. Further information, including a White Paper on wireless data collection, is housed at www.mobilememoir.com . |
