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Mobile Memoir Announces Comprehensive Web Extension to its SurveyTool

Dallas, TX (April 30, 2004). Mobile Memoir announced today a comprehensive web extension to its advanced survey tool. The web extension enables the company's existing software, which supports surveys taken over variety of wireless devices – including smart phones, PDAs, cell phones and tablet PCs – to connect to conventional PCs. Researchers may utilize any or a combination of devices for data collection.

Mobile Memoir's web-based administrative tools are packed with intuitive and easy-to-use features and include everything you might expect from a leading market leading solution, incorporating a comprehensive survey design tool, real-time results browser and instant cross-tabulation tool for data analysis and reports downloading. Administrative functionality also extends to tools for managing survey respondents and sending invitations. Because of the unique ability to survey in multiple environments concurrently – web and wireless – Mobile Memoir offers the ability to conduct invitations, rewards, and messaging to panelists via SMS. SMS is the delivery of short messages to cell phones and other wirelessly connected devices. The company's robust hosting offers full redundancy for maximum uptime and reliability.

The Survey Editor includes such advanced features as nested branching, filter-based quota administration, construction of both simple and complex tables, choice randomization with anchoring of responses, automatic validation of other/specify responses, conditional branching and many others – via an intuitive, menu-driven user interface that requires little to no programming expertise. Surveys can be easily customized to the look and feel of the researcher's website by using HTML templates and stylesheets, and images, sounds, videos and even Macromedia Shockwave animations can be easily utilized in every survey design.

Mobile Memoir offers several unique features to aid in longitudinal diary applications. Using SMS or email, researchers can monitor reporting on a regular basis and send “reminders” to individuals that have neglected to provide diary entries. Mobile Memoir's Media Manager can collect media, including digital images, short videos, and sound clips – from increasingly popular cameraphones or PCs – and automatically associate them with survey responses. This enables the researcher to add a qualitative component to quantitative studies.

Founded in early 2003, Mobile Memoir provides the most comprehensive set of tools for conducting surveys wirelessly anywhere and anytime and now also on the web. In addition, Mobile Memoir offers device rental, logistics, and panel support services for a total, turnkey web solution. For further information visit www.kinesissurvey.com>.