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Mobile Memoir™ announches change on name to Kinesis Survey Technologies™

Dec. 5 , 2005, Dallas , TX . For immediate release. Mobile Memoir announced today that it has changed its name to Kinesis Survey Technologies™. The name change is part of an overall plan to communicate the company’s rapidly expanding national business strategy. Kinesis provides a next-generation survey creation tool that supports web and wireless devices and is the only solution of its type in the U.S.

“The company has moved to provide a survey solution providing ease of use while incorporating extremely flexible and powerful functionality. We wanted a name that conveyed these concepts and also indicated that we are a “on the move” in the web survey market, said Leslie Townsend, President, Kinesis Survey Technologies.

Kinesis’ TM web-based software enables a market researcher to easily design and launch a web survey. Advanced functionality such as simplified programming for rotation/anchoring of concepts, easy uploading of images, and ability to display concepts and images using a friendly WYSIWYG editor, and point-and-click conditional logic enables most surveys to be programmed by non-programmers. When combined with a real-time results browser and invitation manager, Mobile Memoir provides a robust and comprehensive solution for the most complex of web surveys while supporting next-generation surveys on wireless devices. Further details are available at www.kinesissurvey.com.