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Archive for June, 2010
The attendance and energy at the MRA Annual Conference (and from what we heard, CASRO as well) suggests that the market research industry is back in full swing with a focus upon new methodologies, particularly around social media, as well as around new technologies, including mobile data collection modes.
For those of you who could not attend but follow Kinesis activities, mobile technology was our focus this year. As attendees approached our booth, a large percentage perceive that migration to mobile technology is about engagement of the respondent. With this assumption in mind, the natural concerns become representativeness of the sample, and the lack of available public access panels. The effort is upon trying to control the respondent experience.
Our message is a different one. We are gradually losing control of the respondent experience. Panelists will check their email on the device of their choosing – it could be a PC, a netbook, an iPad, a mobile phone, or a gaming console. Our task is to support as many devices and browsers as possible so as to reduce non-response bias and to provide a path for a natural migration that will occur with us or without us. Similarly, communities and social media will occur on the device that the respondent selects – not the researcher. Through meta-data that we and others capture, we have seen an increasing percentage of respondents coming in on mobile devices/using mobile browsers, indicating a willingness of at least some respondents to bear the cost of taking a survey on a mobile device. For some, it may be the only choice; for others, it is the most convenient way to provide feedback on products/services of interest by using stray moments more productively. For others, the incentive or the novelty of the experience may also be a factor.
Mobile data collection presents many challenges – especially for the 15+ minute survey – but to NOT support mobile functionality is an increasingly unattractive alternative. As this trend increases, mobile aps that provide a richer experience will emerge, and the meta-data surrounding location capture will provide rich new insights to researchers.
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JUN
Welcome to the Kinesis Blog!
Hello there! Kinesis Survey Technologies has started this blog to keep readers informed about all topics related to our company, products and services, and the market research industry. Kinesis provides the most advanced survey software and panel management software in the world.
Kinesis Survey™ is the leading multi-mode (web, mobile and wireless), multilingual survey solution. It supports a wide array of features, and offers an intuitive user interface and robust real-time reporting tools.
Kinesis Panel™ is a highly scalable panel software solution that effectively manages panelist communities of all sizes. It offers a powerful query, distribution and invitation management system that optimizes panel performance.
The product suite also includes Kinesis Community Portal™, which is a flexible and interactive community website solution that includes advanced customization and administration tools.
All Kinesis products integrate seamlessly to offer the most comprehensive market research software product suite available in the industry.
We look forward to sharing ideas with you, and we welcome your interest and participation!
Austin, TX (June 9, 2010) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today unveils a new mobile application that enables market researchers to monitor survey projects by using the latest generation touchscreen mobile phones.
The mobile monitoring application provides Kinesis Survey™ users with real-time status of all survey projects and quotas. It also enables users to activate/deactivate surveys, adjust quotas, and program email alerts. The application is compatible with Apple iPhone® and iPad® and any Google Android® based devices.
“Kinesis is empowering market researchers to monitor survey projects from anywhere, and at anytime,” said Kinesis CTO Juha Vehnia. “This custom mobile app provides great convenience and flexibility for accessing survey results, and Kinesis is pleased to offer this value added feature to our clients.”
Kinesis is exhibiting at the Marketing Research Association (MRA) Annual Conference today through Friday at the Seaport Hotel in Boston. Conference attendees can visit Booth #30 to see a full demo of mobile survey monitoring. Market researchers and other parties not in attendance at the MRA conference can contact the Kinesis sales team to learn more about this new application and all Kinesis product offerings.
Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both wireless and web-based market research. Delivering easy-to-use, intuitive applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide.