Presents a graphically intuitive interface for rating scales, semantic differentials, etc.

Illustrates some basic capabilities of multi-question Matrix tables.

Enables elements to be ranked by physically dragging and dropping each item into a “rank box.”

The market research industry has spent much time and effort on the issue of data quality in recent years. With the rise of online research, the need to identify suspicious respondent behaviors (duplications, speed-through completions, unauthorized access locations, etc.) has become crucial to data credibility. In search of a resolution, many articles have been written, conference sessions have been held, trade associations have published best practices recommendations, and companies have brought to market products designed to “flag” respondents that could potentially skew research results.

As the leading multimode and multilingual survey and panel management solution provider, Kinesis recognizes that claims of high data quality must be backed-up through verifiable means. As such, Kinesis recently integrated two of the leading online data quality control products with our Kinesis Survey™ solution: Peanut Labs’ OptimusID™ and MarketTools’ TrueSample®. Usage of either of these tools is optional and can be activated from the Kinesis Survey™ user interface via point-and-click execution. Both products are applicable for web respondents only (mobile respondent authentication is not supported).

Here is a summary explanation of each offering:

• OptimusID™ is a free product that identifies suspicious respondents through digital fingerprinting technology. It works in real-time to track user activity and flag behaviors including duplicates, repeat-offenders, GEO-IP violations, hyperactives, speedsters, and overlap (cross-panel) access.

• TrueSample™ is a paid user subscription service that also indentifies suspicious respondents in real-time through digital fingerprinting, as well as other validation techniques. It ensures that respondents are: real (using third-party databases to identify fakes); unique (removes duplicates and overlaps); and engaged (removes speedsters and straight-liners).

Why two product options? Because providing automated access to technologies that may be desirable and/or beneficial to our clients is a key priority for Kinesis. However, offering flexibility to our clients is also a key priority, and therefore Kinesis does not wish to endorse one product over the other, nor dictate that either product must be used. Kinesis offers both, but allows each client to determine which product, if any, should be utilized on a project-by-project basis.

Time will tell whether OptimusID™, TrueSample®, or another competing product will rise to the top and become the industry standard for respondent authentication, or if all of them will find competitive success. In the meantime, the inclusion of integrated partner technologies only further elevates the robustness and flexibility of Kinesis Survey™. Kinesis will continue to evaluate emerging technologies that may compliment our product suite, and will integrate those that our company and clients deem valuable. We welcome your suggestions.

AUSTIN, TX (July 21, 2010) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today announced its Kinesis Survey™ solution will include fully integrated support of OptimusID™ digital fingerprinting technology.

Developed by leading social media sample provider, Peanut Labs, OptimusID™ is a free solution that enhances data quality and reliability by accurately identifying respondents that could significantly bias research results. Its patent-pending technology works in real-time to track user activity and flag suspicious behaviors including survey duplications, speed-through completions, unauthorized access locations, and more.

“Providing our clients with automated access to advanced respondent identification and authentication methods is a key priority for Kinesis,” said Leslie Townsend, Kinesis President. “OptimusID™ is a robust digital fingerprinting platform, and we are pleased to add it to our supported technologies.”

Kinesis offers the only fully multimode and multilingual product suite for market research. Kinesis Survey™ is the leading survey solution providing advanced survey functionality via an intuitive user interface and includes robust real-time reporting tools. Kinesis Panel™ is a highly scalable panel software solution that effectively manages panelist communities of all sizes. Kinesis Community Portal™ is a flexible and interactive community website solution that offers advanced customization and administration tools. All Kinesis solutions can be executed seamlessly and simultaneously via web and mobile devices. OptimusID™ will be available as an optional offering for Kinesis Survey™ that can be activated via the user interface.

“Both Peanut Labs and Kinesis fully understand that accurate respondent identification is crucial to data integrity,” said Sean Case, senior vice president of Peanut Labs. “OptimusID™ provides comprehensive respondent identification utilizing a process that has no negative impact on the user experience, thus making it a superior digital fingerprinting solution.”

About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both wireless and web-based market research. Delivering easy-to-use, intuitive applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact sales@kinesissurvey.com, call (512) 590-8300, or visit www.kinesissurvey.com.

About Peanut Labs
Peanut Labs connects researchers to social media through partnerships with over 400 leading networks and applications. The company provides access to fresh respondents globally by profiling users from an online population of over 240 million unique individuals. In addition to its social media sample offering, the company provides services such as programming & hosting, digital fingerprinting and social media monitoring. Peanut Labs is based in San Francisco with offices in Seattle and New York City. The company was founded in July 2007 and is privately held. For more information, visit www.peanutlabs.com or call (425) 391-5476.

Lists all choices from top to bottom. Respondents can only select one choice.

Lists all choices from top to bottom. Respondents can select multiple choices.

Lists all choices in a pulldown menu. Respondents can only select one choice.

Allows respondents to input custom text with strict character limitation.

Allows respondents to input custom text with less character limitation.

Enables short numerical character input.

Enables numerical character input in phone number format.

Allows advanced calculations to be made in the background of a respondent’s survey session.

Enables additional messaging to respondents.

Enables short numerical character input in date format. Supports both international and domestic formatting.

Enables open and closed card sorts with text or media elements.

Automatic uploading of previously-generated survey documents.

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Kinesis Survey

Kinesis Survey™ is a comprehensive, web-based software solution for designing, launching, and reporting on market research surveys. The survey solution integrates seamlessly with Kinesis Panel™, supporting the most complex of survey designs and high-volume survey traffic with an intuitive user interface that automates common market research programming tasks.

Mobile Survey

Kinesis Survey™ is the leading mobile survey software in the world. Utilizing our CAMI® (Computer-Assisted Mobile Interviewing) technology, our platform processes tens of thousands of wireless surveys each month, making us the most experienced software provider for mobile market research. Our clients range from large corporations to the most popular mobile sites and portals. Kinesis Survey™ is also frequently used in mobile advertisement testing and point of purchase applications.

Most in the market research industry are aware of Gartner’s report from earlier this year that predicts that mobile phones will surpass PCs as the most commonly used web access device in 2013. Even if this prediction proves inaccurate, no one disputes that mobile browsing is growing year after year at an unprecedented rate, and that this shift must be addressed to reach and engage survey respondents who prefer using their phones over their computers.

Many survey solution providers have reacted to the ever-expanding mobile landscape by offering a wireless version of their survey software. Customers can elect to run a survey via online mode or wireless mode.  This approach provides options, but not flexibility. We at Kinesis have long argued that the real answer is not an either/or but a both solution. The reality is that most people access the web using a PC when they are at home or at work, and using a mobile device when they are anywhere else. Where will they be when they have the time or inclination to complete a survey?

Who knows. Market researchers cannot control which type of device a respondent will use when taking a survey, and therefore the only viable, effective answer is a multimode survey solution that can be executed seamlessly via both device types. A true multimode solution is vital so that respondents do not encounter problems such as access error messages, formatting issues, slow page load times, etc. simply because they utilized the “wrong” device type to access the survey. A true multimode solution also has to support the myriad of types and brands of wireless devices that are on the market: types such as smartphones, feature phones, tablet PCs, and PDAs, and then brands such as Apple, Google, Blackberry, Palm – providing this support a substantial, but critical task.

Mobile web access is growing, but online access isn’t going away anytime soon. Multimode surveys are more than just desirable, they are essential to the future of market research.