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Case Study: Research Concepts Selects Kinesis’ Panel Management Solution

AUSTIN, TX (August 31, 2010) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today announces the release of a new case study featuring its client Research Concepts and their utilization of the Kinesis Panel™ solution.

Research Concepts is a full-service market research company that specializes in custom research projects. After using another panel management solution for several years, Research Concepts elected to search for a new product that could better support its research objectives.  Following an intensive evaluation of eight vendors’ panel management solutions, Research Concepts chose Kinesis Panel™. The case study focuses on Research Concepts’ selection criteria, and why Kinesis best fulfills its panel needs.

“Kinesis Panel™ provides all of the advanced functionality we desired, packaged with a very user-friendly interface, and at a highly competitive price,” said Ann MacKay, Managing Partner at Research Concepts. “It offers the best value, and is ultimately the best overall solution.”

In addition to Kinesis Panel™, Research Concepts also utilizes the Kinesis Survey™ and Kinesis Community Portal™ solutions to maximize its research capabilities and panelist communications. The Kinesis product suite provides a fully integrated platform for developing, executing and analyzing research projects of all sizes.  The case study details how Research Concepts utilizes each Kinesis solution to achieve its research objectives.

“Research Concepts is highly skilled at executing complex research projects for a wide array of clients,” said Jason Ehler-James, VP of Client Services at Kinesis. “We are delighted that Kinesis Panel™ is enabling Research Concepts to realize its panel management goals, and we look forward to a continued collaboration.”

Read the full Research Concepts Case Study

About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both wireless and web-based market research. Delivering easy-to-use, intuitive applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide.

About Research Concepts
Research Concepts, LLC is a full-service market research company that specializes in custom research projects. With more than fifteen years of experience, Research Concepts conducts both quantitative and qualitative research for clients from a variety of industries. Utilizing innovative research methodologies to develop customized projects, Research Concepts skillfully assists its client achieve their research objectives. For more information visit www.research-concepts.com.

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