AUSTIN, TX (December 21, 2010) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey and panel management software solutions, today announced that Kinesis Survey™ now includes built-in support for Google Analytics.
Kinesis Survey™ is the most advanced multimode survey solution for market research. By adding Google Analytics’ comprehensive web tracking metrics, the already robust reporting capabilities of Kinesis Survey™ are extended even further. Kinesis Survey™ users can now readily track survey respondent activity by each survey URL for all of their survey projects.
“Kinesis continually expands the functionality of our software to ensure it maintains its place as the most powerful survey solution for market research,” said Juha Vehnia, Kinesis CTO. “With Google Analytics support, Kinesis Survey™ now applies the world standard in web traffic measurement to online survey projects, thus offering our clients even deeper analytical and behavior measurement capabilities.”
Via Google Analytics, Kinesis Survey™ URLs can be tracked to identify metrics including page views, traffic sources, geographic locations, unique visitors, device types, operating systems and more. This data can be utilized to refine recruitment, sampling, quota management and survey design strategies, as well as to measure survey traffic over time. Google Analytics functionality is included at no additional cost for all Kinesis Survey™ projects.
“Market research is rapidly evolving due to the growth of mobile device usage and social media,” Vehnia added. “As the worldwide industry leader for mobile surveys, Kinesis understands that ready access to Google Analytics metrics including device type and traffic source will further aid our clients in their successful adoption of these emerging tools.”
Kinesis Survey™ enables the programming and execution of web surveys and mobile surveys, utilizing only one mode per project or utilizing both simultaneously for a multimode solution. It supports a wide array of features, and provides an intuitive user interface and robust real-time reporting tools. In addition to Kinesis Survey™, the Kinesis product suite also includes advanced panel management and community website solutions.
About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide.