AUSTIN, TX (July 19, 2012) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, has published a new whitepaper entitled Online Survey Statistics from the Mobile Future.
The whitepaper includes detailed statistics about Kinesis’ online survey platform usage, and specifically the incidence at which various traffic metrics now occur on mobile devices versus desktop devices. Kinesis was among the very first market research software providers to support mobile device usage, and as a result its mobile traffic rates are currently somewhat higher than those reported by other software platforms. The Kinesis whitepaper data is provided as a predictor of what the market research industry as a whole will likely experience as mobile usage among survey respondents continues to increase, as well as how the current lack of mobile device support may be biasing online research studies.
“The failure to adequately support mobile respondents represents the most significant non-response bias in the market research industry today,” said Kinesis President Leslie Townsend. “The percentage of survey respondents who elect to use mobile devices is increasing rapidly, and not just on the Kinesis platform but across all survey solutions. The industry cannot continue to ignore the impact that non-support of mobile devices has on our data.”
Statistics detailed in the whitepaper were compiled based upon metadata from all survey traffic hosted on Kinesis’ SaaS infrastructure during the first quarter of 2012. Traffic breakouts are provided by device type, browser type, and geographic region. Also included are data relative to completion and dropout rates by device.
The Online Survey Statistics from the Mobile Future whitepaper is available for free download here.
About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and desktop-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide.