Kinesis Licenses Federated Sample’s Fulcrum Platform

 

Long-term partnership to deliver best-of-breed panel delivery capabilities

AUSTIN, TX (Sept 11, 2012) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, and Federated Sample, provider of the world’s leading online sample procurement solution, jointly announce a partnership to integrate their product offerings and enhance market research data collection processes.

The initial phase of integration will enable Kinesis Panel™ clients to easily optimize their market research sample within Federated Sample’s Fulcrum solution directly from Kinesis’ user interface by either increasing delivery into their own surveys or by selling sample on the Fulcrum network. Kinesis Panel is the most powerful solution available for managing market research panels and executing panel research studies. Fulcrum is the market-leading online sample procurement and white-label routing solution.  Utilized together, Kinesis Panel and Fulcrum will enable market research companies to improve workflow automation, as well as offer them additional monetization options for their sample assets.

“The co-development efforts for Kinesis Panel and Fulcrum will provide both cost and time savings in the fielding of market research projects, as well as enable another means of monetizing panels, which is vital in a toughening economy,” said Leslie Townsend, Kinesis President. “Kinesis is very pleased to partner with Federated Sample – a true innovator and leader within the market research industry.”

Longer term integration planned between Kinesis and Federated Sample will support the acquisition of augmented sample from Fulcrum via the Kinesis platform (for both access and enterprise panels), and will also allow utilization of customizable routing tools for online survey research.  As a leader in mobile data collection solutions, Kinesis will be working directly with Federated Sample on the 2013 release of the Fulcrum mobile routing solution.

“Combining the robust capabilities of Fulcrum and Kinesis platforms offers companies one-stop access to all of the tools necessary for executing world-class market research projects and expanding revenue channels,” said Patrick Comer, CEO and Founder at Federated Sample. “Federated Sample looks forward to an ongoing and prolific partnership with Kinesis.”

About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and desktop-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, with European offices in London, UK, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide.

About Federated Sample
Federated Sample is a market research technology firm focused on bringing efficiency and automation to sampling through the Fulcrum Platform. Fulcrum is the world’s first complete project management suite to give clients the power to seamlessly integrate multiple suppliers, increase productivity and reduce costs. Ranging from vertically integrated research firms to sample suppliers, clients who license Fulcrum enjoy increased efficiency and with minimal technology development costs. This simplified survey management platform boasts white-labeled routing and improved respondent experience all while giving clients exceptional control and sample quality. For more information, visit www.federatedsample.com.

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