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What’s Up With Wearables?

With smartphones accounting for a majority of mobile phones worldwide, 66% according to a recent Techcruch article, there’s no denying market research has to follow the trend. But, where is the trend going? With both Apple and Google debuting their smartwatch offerings, it looks like the trend is only going up. Not only have most…

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Kinesis Announces Partnership with Paradigm Sample

The Kinesis Product Suite now Integrates with Paradigm Sample’s Ideashifters Application Framework AUSTIN, TX (October 9, 2014) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, announced a technology partnership with mobile panel pioneer Paradigm Sample. The partnership offers Kinesis Panel clients additional business models for monetizing their panels.…

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Kinesis Announces a New Market Research Toolkit for Beacon App Developers

Using Bluetooth’s Beaconing Technology, Companies can Engage Consumers Immediately AUSTIN, TX (September 30, 2014)– Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, announces a comprehensive set of research options to augment in-store beaconing via smartphones.  A beacon is an intentionally conspicuous device for attracting consumers to a specific in-store…

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Letting Mobile Apps Fail

TechCrunch offered up some insight on failed apps in a recent article entitled “Why Standalone Apps Are Supposed to Fail.” This may serve as a lesson in general for understanding how to better make apps work within our industry. Some insights: Developers of apps that have large-scale followings to do not roll out new functionality…

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Kinesis Panel Names a Bevy of New Clients

A strong summer bodes well for the industry Several market research companies are among the growing list of clients for Kinesis Panel AUSTIN, TX (September 7, 2014)– Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, has announced several new clients for its industry-leading application for panel management, Kinesis Panel.…

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Conjoint and Max-Diff: The Mobility of Mobile

As pioneers in mobile, we at Kinesis have been asked for many years if conjoint and max diff exercises can be achieved on a mobile device. Most researchers have been skeptical, and recently a great article in Quirks has finally addressed this issue methodologically in detail. Kudos to Gerard Loosschilder at SKIM Group for the…

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Market Research Adopts Minimalism

Go to any market research event and you will hear that the surveys of the future will focus on minimalism. They will, by necessity, become shorter and simpler. There are a few reasons why most in the market research industry believe that surveys must simplify, at least from the respondent perspective: Approximately 40% of respondents…

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Automobiles Could Soon be Driving Activity Data (And Themselves)

Two of us at Kinesis were recently impacted by major car collisions. This generated discussions about the benefits of Google’s driverless, or, if you prefer, autonomous vehicles. If you are not familiar with the concept, it eliminates the notion of individual automobile ownership. If you need a ride, you walk or signal (via an app)…

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Kinesis Expands Global Redemption Options with PayPal

Kinesis Now Provides Additional Survey Incentive Redemption Options   AUSTIN, TX (June 26, 2014) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, announces a new survey incentive option with PayPal. Kinesis has added PayPal as an additional option for Kinesis clients to offer local currency as part of…

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The Research Club and Kinesis Establish Technology Partnership

Kinesis to Power the Research Clubs new website and Online Community Platform   London UK and Austin Texas (23rd June 2014) – The Research Club, premier networking for market researchers and Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, announces a technology partnership to power the Research Club’s new…

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Emerging Innovations in Sampling Technologies

CASRO Tech treated us to a panel of thought leaders in online sampling who talked individually on innovation and change within their own companies, as well as where they anticipate online sampling is headed in this era of BIG CHANGE. Panelists include Mark Simon (Toluna), Kurt Knapton (Research Now), Bob Fawson (SSI), and Patrick Comer…

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Data Quality Decline: Who’s At Fault?

Market research tends to view data quality through a very narrow prism, often focusing upon terms such as “fraudulent behavior,” “frequent survey-taking,” “engagement,” and other terms that are indicative of how a respondent behaves within a single survey or across online surveys in general. The underlying need to focus upon data quality is to ensure…

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Survey Data Quality in an Evolving Market Research Ecosystem

As an industry, are our metrics for what constitutes acceptable data quality changing? At a minimum, the market research industry is determining if metrics for survey data quality need to adapt across device types as smartphones and tablets comprise higher and higher percentages of market research traffic. Chuck Miller (DM2) and Mark Menig (TrueSample) recently…

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The Sources of Online Research Bias

Conference season is upon us and Kinesis will be all over the world to present papers, conduct meetings, and listen to some of the great minds of market research. The CASRO Digital conference, in beautiful sister city San Antonio, TX presented many interesting Research on Research papers. While exploring implementation of new methodologies such as mobile…

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No One Said Market Research Was Easy

The results from our Market Research IQ Test are in. It seems like we are inundated with buzzwords and jargon, and sometimes they go by so quickly we never really get a handle on just what they mean. We issued a challenge to the market research community, and our survey gave you the chance to…

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What’s Your Market Research IQ? Find Out Now!

Whether you’re a market research veteran, an industry novice, or anywhere in between it can be hard to keep up with all of the industry terms. For a newcomer, getting up to speed with the jargon can take some time. Alternatively, new terms are being introduced, and if you don’t stay up-to-date on what’s hot,…

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6 Tips for Stellar Panel Management

No longer simply the domain of public access panels, panel management is increasing being taken on as a task within research departments, marketing departments, and research organizations. The market research panel has become the hub of many activities. Its reach extends beyond Voice of the Customer and survey-related initiatives. It includes communities, links to social…

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Kinesis Appoints Pizzocchero Head of European Customer Support

Industry Leading Market Research Software Company Strengthens Global Resources AUSTIN, TX (December 12, 2013)– Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, announces that Daniele Pizzocchero will lead the European Customer Support team. Pizzocchero has spent the last decade working for research technology corporations in support and consultant capacities.…

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Smart Incentives for Smartphones

Smartphone usage is a driving force in market research. New consumer trends and behaviors present opportunities for market research to grow. Digital Trends anticipates there will be 1.4 billion active smartphones worldwide by the end of the year. With that prospect, the need to adapt MR practices for respondents participating with their mobile devices is…

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Customer Service; and its Future in Market Research

A recent posting of Market Research Field Directors included a blog on the future of customer service. We’ve been giving this matter a great deal of thought ourselves. With the increasing use of micro surveys, and an ever-expanding set of DIY solutions, the role of customer service is certain to change within our industry. At…

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Not All Cookies are the Same: A Brief Cookie Tutorial

Cookies are small text files placed in a browser by websites that you visit. They are widely used to make websites run more smoothly and to provide information to website owners. They marry data across websites, and are one of many mechanisms for collecting and assimilating big data. Cookies have always played a role in ad tracking, and…

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Kinesis Survey Technologies’ Mobile Survey Traffic Rates Show Notable Increase Across US, Europe

Updated whitepaper provides comparative data from the past quarter detailing mobile survey traffic in Europe and the U.S. AUSTIN, TX (Oct. 9, 2013)– Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions has published findings, from the latest update, to its quarterly whitepaper entitled Online Survey Statistics from the Mobile…

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Will Micropayments Enter the Market Research World?

  Micropayments, or sometimes called microtransactions, have been popular forms of web monetization, in areas such as gaming. The idea is to collect a very small amount — often only a few pennies per transaction — but hopefully encourage a larger number of such transactions.  In gaming, as an example, the micropayment might be for a…

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Time to Bring in the WOW! Factor: Surveys Evolve

After being told earlier in the year that “all survey vendors should just DIE,” I realized that we are not in especially high popularity right now.  Micropolls, big data, and communities are grabbing the headlines today.  So how does the online survey maintain its space in this environment?  And aside from shorter surveys, what are…

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Kinesis Adds Several New Clients to Kinesis Panel

Several market research companies are among the growing list of clients for Kinesis Panel AUSTIN, TX (September 23, 2013) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, has announced several new clients for its industry-leading application for panel management, Kinesis Panel. Kinesis Panel provides a comprehensive panel management solution…

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The Evolution of Online Sample

More from the recent SampleCon conference in New Orleans… For those of you who did not attend this first-time event – stay tuned for more.  SampleCon filled a very interesting gap in what has become an overly vast conference landscape focusing on big changes.  The primary focus of SampleCon was ultimately pragmatic – how to…

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What’s up next in the world of research sampling?

  SampleCon (www.samplecon.com) is just around the corner, and is anticipated to provide a lively debate over the future of sampling within the research industry.  Routers and sample exchanges have existed for many years, but they have largely been built around a specific company’s needs. SampleCon, hosted by Federated Sample, is providing a venue for…

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5 Market Research Tools That Will Survive

The recent blog post by Greg Heist, “5 Things That Will Become Obsolete in MR Sooner Than You Think” outlines what many of us are already experiencing — an industry that is rapidly morphing due to underlying technological and sociological change. (You can read it here.) While no specific time frame is offered, all of…

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AIDA is Dead

One of the messages that came from the Mobile Marketing Association’s Greg Stuart during ESOMAR 3D, is that mobile technology is radically changing the metrics used to measure advertising effectiveness. Traditionally, the measure of ad effectiveness has been AIDA For those of us who live outside the advertising world, this only makes sense because we…

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Kinesis Survey Technologies’ Mobile Survey Traffic Rates Show Notable Growth in Europe

Updated whitepaper provides comparative data from the past year detailing the usage of mobile devices among market research participants in Europe and the U.S. AUSTIN, TX (Jun 25, 2013)– Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, has published a second update to its whitepaper entitled Online Survey Statistics…

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Kinesis Adds New Gamification and Nested Loop Features to Its Market-Leading Survey Programming Solution

Kinesis Adds New Gamification and Nested Loop Features to Its Market-Leading Survey Programming Solution  AUSTIN, TX (Jun 24, 2013)– Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, today announced availability of the latest version of its online survey solution, Kinesis Survey™, which includes several major functional enhancements. Kinesis Survey…

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Kinesis’ President on Radio NewMR Discussing the Next Stages in Mobile Market Research

What do you think the next stages in Mobile Market Research will be? This was the final question posed by Ray Poynter during June 12th’s Radio NewMR session; a question very near and dear to our hearts.  The two panelists, Melanie Courtright, of Research Now and Leslie Townsend, of Kinesis, gave their views. Melanie focused…

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Kinesis Celebrates 10th Anniversary; Launches New Corporate Brand Identity and Website

AUSTIN, TX (Jun 13, 2013)– Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, today announces the tenth anniversary of the company’s founding, and the launch of a new corporate brand identity and website in support of its growing worldwide presence. Kinesis was founded on June 9, 2003 by Chief…

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Research Respondents in a Virtual World

Gamification has been widely touted within the market research industry as a means to successfully capture the attention of disengaged research respondents, and ultimately provide better insights. Yet most of the practices utilized to “gamify” research studies to date have involved little more than basic interactivity of common survey elements. At this week’s CASRO Technology Conference, Research…

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Kinesis and Federated Sample Expand Solutions Integration, Offer New Revenue Opportunities for Panel Owners

AUSTIN , TX (May 28, 2013)– Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, announces a comprehensive integration to Federated Sample’s Fulcrum platform, enabling monetization of panel assets while retaining control over their use.  The integration provides fielding and revenue channels that are not available on this scale via any…

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Are There Enough Market Research Respondents To Go Around?

Over the past two to three years, many within the industry have described a shortage of  market research respondents who are willing to take surveys. Nearly all researchers have experienced respondent shortages among specific demographic segments and difficulty filling nested quotas, and so the question lingers:  Are there a sufficient number of participants to go around?…

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