The ViewProtect™ feature safeguards images utilized in desktop surveys and/or mobile surveys so that they cannot easily be captured or published without authorization. A secure key and dynamically-generated watermark image are placed atop images as desired to protect new product concepts and ad tests. The watermark contains each respondent’s unique email address, panel identification code, or other personal identifier and is displayed over the image. Watermarks can be rotated with complex randomizations as well. Since these identifiers cannot be erased from the image, a survey respondent cannot publish the image from the survey without revealing their identity!
In addition to watermarking, ViewProtect™ includes other methods of protecting an image. An encrypted key limits the time period in which the image can be downloaded, after which it expires automatically, thereby preventing respondents from posting image links to any public forums or online blogs. Secured images will also fail to display on other computers if the active survey session is not detected or the download period has elapsed. ViewProtect™ images can also be displayed with an optional copyright or other notice.