Kinesis Survey Technologies http://www.kinesissurvey.com Online Panels, Surveys, and Communities Mon, 18 Aug 2014 17:28:36 +0000 en-US hourly 1 http://wordpress.org/?v=3.9 Conjoint and Max-Diff: The Mobility of Mobile http://www.kinesissurvey.com/conjoint-and-max-diff/ http://www.kinesissurvey.com/conjoint-and-max-diff/#comments Thu, 14 Aug 2014 20:52:47 +0000 http://www.kinesissurvey.com/?p=8164 As pioneers in mobile, we at Kinesis have been asked for many years if conjoint and max diff exercises can be achieved on a mobile device. Most researchers have been skeptical, and recently a great article in Quirks has finally addressed this issue methodologically in detail. Kudos to Gerard Loosschilder at SKIM Group for the…

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Market Research Adopts Minimalism http://www.kinesissurvey.com/market-research-minimalism/ http://www.kinesissurvey.com/market-research-minimalism/#comments Thu, 31 Jul 2014 20:47:20 +0000 http://www.kinesissurvey.com/?p=8136 Go to any market research event and you will hear that the surveys of the future will focus on minimalism. They will, by necessity, become shorter and simpler. There are a few reasons why most in the market research industry believe that surveys must simplify, at least from the respondent perspective: Approximately 40% of respondents…

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