Leslie Townsend Joins the Council Committed to Elevating Online Research Quality
AUSTIN, TX (Oct 10, 2012) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, announces the recent appointment of Kinesis President Leslie Townsend to the TrueSample® Quality Council.
TrueSample, a division of SurveyMonkey® – the world’s largest survey company, is a patent-pending data quality solution that ensures each survey respondent is real, unique and engaged. TrueSample established the Quality Council to drive data quality standards and best practices, and to enable the collaboration of key thought leaders across the research industry. Since Kinesis provides the leading end-to-end survey and panel management software platform, Ms. Townsend’s appointment to the Quality Council adds significant insight from the market research solution development perspective.
“Leslie Townsend’s vast survey research experience and solution development leadership make her an ideal addition to the TrueSample Quality Council,” said Mark Menig, Head of Global Strategic Business Development for TrueSample. “Kinesis was among the first survey solutions to integrate the TrueSample offering, and we are pleased to now further extend our partnership.”
Kinesis integrated TrueSample into the Kinesis platform in 2010 in order to provide additional respondent validation options to its clients. TrueSample combines identity verification, de-duplication and engagement modeling into one real-time application that removes fake, duplicate and unengaged respondents from research samples. Kinesis offers the highly advanced market research platform that includes Kinesis Survey™, Kinesis Panel™ and Kinesis Community™. All Kinesis solutions support seamless multimode (desktop, tablet and mobile) project execution.
“The integration with TrueSample provides users across the Kinesis product suite rapid and easy access to tools that ensure high data integrity, whether they are building an ongoing panel or running a single survey project,” said Townsend. “Effective respondent validation tools are vital to our clients and across the broader market research community. I applaud TrueSample’s fervent commitment to online research quality, and I am proud to join its Quality Council.”
The TrueSample Quality Council convenes twice per year to share information and experiences related to data quality and to collectively define the product direction for TrueSample. Ms. Townsend will be among the featured presenters at the next Quality Council meeting. More information about the TrueSample Quality Council is available at: http://truesample.com/qc.
SurveyMonkey Inc. is the world’s largest survey company, helping customers collect more than 1.5 million online survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone. The company was founded in 1999 with a focus on helping people make better decisions and has built technology based on more than 10 years of experience in survey methodology and Web development. Customers include 99 percent of the Fortune 500, academic institutions, small businesses, HR departments and neighborhood soccer leagues everywhere. The company has more than 150 employees throughout the United States and Portugal, with headquarters in Palo Alto, California.
About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and desktop-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, with European offices in London, UK, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide.