Comprehensive panel management software for market research panels of all sizes.
Kinesis Panel™ is a robust panel management solution. It supports desktop and mobile panels of all sizes, and can be executed in multimode just like Kinesis Survey™. From importing and organizing panelist data, to continuous, ongoing project launches and behind-the-scenes incentive tracking, Kinesis Panel™ maximizes panel performance by enhancing the quality and reliability of your panel data. It is ideally suited for public panels with millions of panelists as well as small enterprise-based and customer-based market research online communities (MROCs).
Kinesis Panel™ is the most sophisticated and flexible panel management software solution. The heart of Kinesis Panel™ is its advanced query tool. It is highly optimized to retrieve complex samples for maximum deliverability and targeting. Samples can be distributed to ensure that invitations are balanced to meet specifications, with real-time calculations to determine if selected samples will fill your needs – and all based on historical reporting trends! Split samples into waves, design html, plain text, or SMS text message invitations – and monitor results in real time.
Kinesis Panel’s advanced features enable users to:
- Query and pull sample based on any combination of database attributes, participation activity (or inactivity), or geography
- Utilize a WYSIWYG HTML editor to design, schedule, and launch invitations and reminders with ease
- Track results against observed distributions for augmenting sample if needed
- Implement flexible “business rules” which cannot be over-ridden without proper privileges/authorization (thereby ensuring respondents are never over-invited or under-invited to surveys)
- Distribute samples in “Nested” or “Non-nested” fashion
- Determine with precision the appropriate number of invitations to send based on historical responses / completion rates and stagger invitations in rounds as desired
- Access a dedicated email infrastructure that improves deliverability rates by utilizing the latest and most comprehensive email standards and protocols
- Utilize Kinesis APIs to export data and/or integrate to other third-party tools (such as payment mechanisms like PayPal)
Kinesis offers a wide array of panel management services for its clients. Kinesis Panel™ can integrate with several survey software solutions, but it is optimally suited for seamless integration with Kinesis Survey™. Together Kinesis Panel™ and Kinesis Survey™ provide advanced data syncing capabilities that enable surveys to read and write data directly from/to the panel installation via point-and-click execution. The solution suite also includes Kinesis Community™ that enables the creation and management of centralized community websites for panelists. The utilization of a community panel solution furthers market researchers’ ability to deploy creative, engaging, and cost-effective research via desktop, mobile and tablet devices.
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