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Mobile Memoir Unveils Image Protection Service for Web Surveys

Dallas, TX For immediate release (Feb. 7, 2005) Mobile Memoir announces a new service, ViewProtect™, that safeguards images published in web surveys so that they cannot easily be captured or published on web sites. A secure key and dynamically generated “watermark” image are placed atop new product concepts and ad tests. The watermark contains each respondent’s unique email address, panel identification code, or other personal identifier and is displayed over an image. The identifier cannot be erased from the image. A survey respondent therefore cannot publish the image from the web survey without revealing their identity.

In addition to watermarking, ViewProtect™ includes other methods of protecting an image. An encryption key limits the time period in which the image can download, after which it expires automatically. Secured images automatically fail to display on other computers if the active survey session is not detected or the download period has elapsed. ViewProtect™ images can be displayed with an optional copyright or other notice. A demo of ViewProtect is available at: http://www.kinesissurvey.com/viewprotect-demo.

Mobile Memoir’s web-based software enables a market researcher to easily design and launch a web survey. Features such as rotation of concepts, easy uploading of images, and ability to display concepts and images using a friendly WYSIWYG editor help support the design of surveys for new product and advertising testing. When combined with a real-time results browser and invitation manager, Mobile Memoir provides a robust and comprehensive solution for the most complex of web and wireless surveys. Further details are available at www.kinesissurvey.com.