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Kinesis Announces Partnership with Paradigm Sample

The Kinesis Product Suite now Integrates with Paradigm Sample’s Ideashifters application framework. AUSTIN, TX (October 9, 2014) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, announced a technology partnership with mobile panel pioneer Paradigm Sample. The partnership offers Kinesis Panel clients additional business models for monetizing their panels.…

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Kinesis Announces a New Market Research Toolkit for Beacon App Developers

Using Bluetooth’s Beaconing Technology, Companies can Engage Consumers Immediately AUSTIN, TX (September 30, 2014)- Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, announces a comprehensive set of research options to augment in-store beaconing via smartphones.  A beacon is an intentionally conspicuous device for attracting consumers to a specific in-store…

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Letting Mobile Apps Fail

TechCrunch offered up some insight on failed apps in a recent article entitled “Why Standalone Apps Are Supposed to Fail.” This may serve as a lesson in general for understanding how to better make apps work within our industry. Some insights: Developers of apps that have large-scale followings to do not roll out new functionality…

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Kinesis Panel Names a Bevy of New Clients

A strong summer bodes well for the industry Several market research companies are among the growing list of clients for Kinesis Panel AUSTIN, TX (September 7, 2014)- Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, has announced several new clients for its industry-leading application for panel management, Kinesis Panel.…

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Conjoint and Max-Diff: The Mobility of Mobile

As pioneers in mobile, we at Kinesis have been asked for many years if conjoint and max diff exercises can be achieved on a mobile device. Most researchers have been skeptical, and recently a great article in Quirks has finally addressed this issue methodologically in detail. Kudos to Gerard Loosschilder at SKIM Group for the…

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Market Research Adopts Minimalism

Go to any market research event and you will hear that the surveys of the future will focus on minimalism. They will, by necessity, become shorter and simpler. There are a few reasons why most in the market research industry believe that surveys must simplify, at least from the respondent perspective: Approximately 40% of respondents…

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Automobiles Could Soon be Driving Activity Data (And Themselves)

Two of us at Kinesis were recently impacted by major car collisions. This generated discussions about the benefits of Google’s driverless, or, if you prefer, autonomous vehicles. If you are not familiar with the concept, it eliminates the notion of individual automobile ownership. If you need a ride, you walk or signal (via an app)…

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Kinesis Expands Global Redemption Options with PayPal

Kinesis Now Provides Additional Survey Incentive Redemption Options AUSTIN, TX (June 26, 2014) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, announces a new survey incentive option with PayPal. Kinesis has added PayPal as an additional option for Kinesis clients to offer local currency as part of their…

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The Research Club and Kinesis Establish Technology Partnership

Kinesis to Power the Research Clubs new website and Online Community Platform London UK and Austin Texas (23rd June 2014) – The Research Club, premier networking for market researchers and Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, announces a technology partnership to power the Research Club’s new website…

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Emerging Innovations in Sampling Technologies

CASRO Tech treated us to a panel of thought leaders in online sampling who talked individually on innovation and change within their own companies, as well as where they anticipate online sampling is headed in this era of BIG CHANGE. Panelists include Mark Simon (Toluna), Kurt Knapton (Research Now), Bob Fawson (SSI), and Patrick Comer…

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