How one Millennial MR firm, Ypulse, is supporting it’s growing need for mobile and
video research while increasing engagement (HINT: There’s an app for that).
Kinesis focuses on Enterprise Panels and offers some best practices to ensure
the health and prosperity for beginning and seasoned managers alike.
Since 2008, Kinesis’ mobile statistics have provided a window to the future of market research.
With traffic breakouts by region and browser type. Updated with Q3 2013 Data
Anticipating the challenges associated with change is part of our ongoing teaching process.
The costs, as always, are in people, not software.
Few companies are willing to share the challenges associated with migrating large online panels.
We are, and we do it well.
Adapting data collection practices to mobile devices is essential to the future of our industry.
Here are some helpful hints.
Online panels are rapidly evolving. Utilizing apps, implementing behavioral data, and supporting
mobile respondents, companies must adapt their panels and panelist websites or be left behind.