Posts Tagged:Kinesis Community™

Why Research Communities Must Go Mobile

The concept and goals of market research panels are evolving due to the availability of expanding online technologies, and how these technologies aid in panelist recruitment, engagement and retention. Dynamic functionality is now often required in order to keep panelists regularly participating in various research initiatives, and in recent years the panel research community has…

Read More →

MRMW (Market Research in the Mobile World) North America Survey Results

The North American Market Research in the Mobile World conference was a fast-paced event with numerous sessions covering mobile research topics of all varieties; it was much like its predecessor event in Europe, only on a bigger scale. The sold out conference provided an opportunity for many presenters to showcase their latest research tool, methodology,…

Read More →

The Panel of Panelists at CASRO

Last week’s CASRO Online Research event in Las Vegas included what is sure to be one of the most memorable industry conference sessions for quite some time. Toluna’s John Bremer moderated a panel discussion with actual MR panelists who shared their motivations, frustrations and expectations about participating in online research panels. The panelists were exceedingly…

Read More →

MR Industry Insights from Kinesis’ President

OnlineMR recently conducted an interview with Kinesis President Leslie Townsend. She offers up a valuable perspective on the current state of the market research industry, and also shares some history about Kinesis. “We believed back then – which has certainly proven true since – that mobile technology would become vital within the MR industry for…

Read More →

Online Research Communities Take the Main Stage

Today is the Main Stage segment of the second annual NewMR Virtual Festival, and many highly insightful sessions on various market research topics have occurred thus far. Since Kinesis recently introduced our new multi-mode online community solution, the presentations on this topic were of particular interest to us, and these sessions did not disappoint. Due…

Read More →

Is Self-Management Right for Your Panel?

With tight budgets and shrinking revenues in the face of a weak economy, more market research firms and brands are electing to bring management of their panels in-house. Self-management can offer greater control over the panel’s processes, features and usage, and provide a means to monetize other assets, such as website visitors. The problem is…

Read More →

The Fastest Way to Kill Your MROC

Launching and sustaining a thriving market research online community (MROC) website is a critical component of panel-based research, yet doing so can be a significant challenge even in the best of circumstances. With the vast number of websites and social media tools competing for panelists’ online time, researchers need to ensure that our MROCs offer…

Read More →

Move Over SMS, Make Room for the QR Code

Earlier this year Kinesis unveiled QR code support for Kinesis Survey™ so that clients could automatically generate a QR code for any mobile or multimode survey. Just last month we introduced the most advanced MROC portal, Kinesis Community™, which also can utilize QR codes as a means to drive recruitment of new panelists. While QR…

Read More →

The Well-Balanced Portal Website

You have probably seen one of the Esurance commercials with this tagline: “Technology when you need it. People when you don’t™.” This line does a good job of communicating what today’s consumers want out of customer service. Sometimes we want the speed and anonymity that technology provides us – no human interaction needed or desired.…

Read More →

The Essential Considerations for Implementing Mobile Panels

In our previous blog, Kinesis detailed the essential considerations for mobile survey design. The development of effective, engaging and succinct mobile surveys is crucial as the industry moves to adopt mobile research, and hopefully you found our best practices recommendations useful. Now let’s turn the attention to implementing mobile panels – an equally critical factor…

Read More →

CASRO Annual Conference: Reflection and Projection

Throughout the past 20 years, the market research industry has seen a dramatic shift in the way research is collected, analyzed, and reported. Researchers are no longer merely collecting and processing data for individual paper or CATI research projects; they are now integrating information across multiple studies, collecting information from any and all electronic devices…

Read More →

Kinesis to Exhibit at Upcoming CASRO and ESOMAR Conferences

AUSTIN, TX (October 8, 2010)– Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, will exhibit at two upcoming market research industry events, the Council of American Survey Research Organizations (CASRO) Annual Conference and the European Society for Opinion and Marketing Research (ESOMAR) Online Research…

Read More →

Kinesis Releases Its Next Generation Panel Management Solution

AUSTIN, TX (September 20, 2010) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today announced the release of version 3.0 of its highly successful Kinesis Panel™, panel management solution. Kinesis Panel™ is a robust panel management platform for market research panels of all…

Read More →

Why Good Portals Go Bad

One of the most powerful tools in modern market research is the online community portal. It enables one-stop access to all community information for panelists, and provides a comprehensive method for soliciting and collecting feedback for researchers. But while creating an online community is fairly easy, maintaining good portals often proves challenging. In order for…

Read More →

Case Study: Research Concepts Selects Kinesis’ Panel Management Solution

AUSTIN, TX (August 31, 2010) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today announces the release of a new case study featuring its client Research Concepts and their utilization of the Kinesis Panel™ solution. Research Concepts is a full-service market research company…

Read More →

Optimizing the Total Mobile Experience

One of the hottest industry topics this year has been the adoption of mobile research. There is consensus that the impact of mobile will be substantial, and that a major shift is already well underway. The industry continues to expound on the possibilities of this new frontier, and fret about the problems posed by wide…

Read More →

The Multimode Necessity in Modern Market Research

Most in the market research industry are aware of Gartner’s report from earlier this year that predicts that mobile phones will surpass PCs as the most commonly used web access device in 2013. Even if this prediction proves inaccurate, no one disputes that mobile browsing is growing year after year at an unprecedented rate, and…

Read More →

Kinesis Partners With Online Market Intelligence to Bring Its Software Solutions to Russia

Austin, TX (May 24, 2010) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today announced its reseller partnership with Online Market Intelligence LLC (OMI), a leading online market research company based in Russia. Under the terms of the partnership agreement OMI will have…

Read More →

Back to Top
Learn more about the products and get a free demo!CONTACT US