Posts Tagged:Mobile Survey Best Practices


So You Have a Mobile Survey App? So, What?

Introduction In August 2015, Paradigm Sample, Soapbox Sample and Kinesis teamed up to conduct a bit of Research on Research (RoR). The team wanted to assess the true value of mobile survey apps by determining the potential trade-off between enhanced functionality and the quality or thoughtfulness of responses survey apps bring to the table. Objectives…

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Good SMS Manners for Market Research

As mobile market research continues to expand, there are increasingly more options available for communicating with online research participants: email, SMS, in-app messaging, location-triggers, QR codes, social media, and others. The selection of which method(s) to utilize is of course dependent on the type of studies being conducted, and the target audiences required.  While email…

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SoLoMo in market research: Video Interview

See Kinesis President Leslie Townsend interviewed about the utilization of SoLoMo in market research for the Research Business Daily Report: Read Leslie’s original Blog on SoLoMo in Market Research.

Unresolved Issues in Location-Based Market Research

The intersection of mobile and geolocation technologies offers tremendous potential for the market research industry. The ability to deliver survey invitations based on the targeted respondents’ physical location, and then obtain their feedback in the moment, will provide a level of data accuracy never before possible. It means less reliance on recall and more real-time…

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Broken Survey Methodologies

Obviously, from our most recent blogs, the CASRO Tech conference provided a wealth of new data on mobile survey traffic. Survey participation from mobile devices is now growing at what many deem an “alarming” rate, and the information that was revealed throughout the conference was very compelling. At a session co-presented by Federated Sample and…

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Unintentional Mobile Respondents

Kudos to Gregg Peterson of Market Strategies International for his presentation at the CASRO Technology Conference on unintentional mobile respondents.  This term refers to the respondents who are “creeping” into web surveys using smartphones and tablets, when we as an industry do not intend for them to use these devices for survey participation. Market Strategies…

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No Mobile Strategy = A Big Problem

Those who have been reading this blog with any regularity know that we at Kinesis have been arguing, for nearly a decade now, that the market research industry must shift its online survey processes to support mobile respondents. Surveys must enable respondents to participate from any common web device of their choosing – be it…

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Mobile Research Apps are a Waning Phenomena

Last summer Kinesis offered up our Top 10 Predictions as to how mobile technology will significantly transform market research over the next few years. Included on the list was a prediction that mobile research “apps will be a mostly transitional phenomena in the industry.” This prediction likely did not sit well with the market research…

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The Rise of the Tablet for Market Research

When Apple first announced the iPad two years ago this month, it was received with very mixed reviews among the technology gurus and press. While some immediately saw its value, many others predicted that it would fail. Leading tech reporters deemed the iPad “disappointing,” and its utility as “awfully thin.” Fast forward to now, and…

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Mobile – Better and Cheaper Data Collection?

To date, sampling costs for mobile respondents have been higher than those for traditional web respondents. This reality has left many market researchers hesitant to recommend mobile (or mixed-mode) survey projects to their clients. It is true that mobile research methods can be more expensive during initial implementations, but this is primarily because mobile is…

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The Future of Flash Technology in Market Research

Earlier this month Adobe – creator of Flash technology – announced that it will no longer develop out Flash for smartphone and tablet devices and will only continue providing security updates and patches. When it comes to mobile support, Adobe is instead getting on the HTML5 bandwagon with Apple, Google, Microsoft, and RIM. Regardless of…

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The Art of Mobile Survey Invitations

There are many resources available, including several from Kinesis, that detail best practices for mobile surveys. Harder to find are best practice recommendations specific to mobile survey invitations; while there are actually numerous invitation options to consider, little information is available to the MR industry as to which are most effective for any given mobile…

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Move Over SMS, Make Room for the QR Code

Earlier this year Kinesis unveiled QR code support for Kinesis Survey™ so that clients could automatically generate a QR code for any mobile or multimode survey. Just last month we introduced the most advanced MROC portal, Kinesis Community™, which also can utilize QR codes as a means to drive recruitment of new panelists. While QR…

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QR Codes: the Hot Topic at ARF

The Kinesis team is just back from exhibiting at the ARF Re:think 2011 Convention in New York. What was HOT for Kinesis at ARF?  QR codes. Kinesis recently unveiled built-in support for QR code generation that enables respondents to take a picture of a displayed QR code with their camera phone and immediately trigger a…

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The Million Dollar Market Research Question

The market research industry is currently facing some big challenges. New technologies such as mobile and social media are being rapidly adopted by research participants, and therefore dramatic changes to our processes and methodologies are required. At the same time, research budgets and project timelines are shrinking, making it difficult to quickly and effectively implement…

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The Essential Considerations of Mobile Survey Design

For the MR industry, the time to capitalize on mobile research is now. According to an eMarketer report, U.S. mobile Internet usage is projected to increase to more than 101.1 million users (32.3% of the population) in 2011, and similar growth is occurring around the world. This group represents a huge and largely untapped respondent…

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