Posts Tagged:Mobile Surveys

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The Rise and Fall of Mobile Surveys: Where Are We Now?

Not that long ago, there was a big question mark looming over the effectiveness of mobile surveys and respondents’ willingness to take surveys on mobile devices. At the time, most people felt the experience – due to small mobile screens – would be poor and respondents would reject the idea of taking mobile surveys. Were…

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No Mobile Strategy = A Big Problem

Those who have been reading this blog with any regularity know that we at Kinesis have been arguing, for nearly a decade now, that the market research industry must shift its online survey processes to support mobile respondents. Surveys must enable respondents to participate from any common web device of their choosing – be it…

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MRMW Community Survey Results

The Market Research in the Mobile World conference took place in Amsterdam last week; it was an agenda-packed and insightful event that solidified the industry’s commitment to expanding both the opportunities and the capabilities of mobile market research on a global scale. Kinesis’ Leslie Townsend and Tariq Mirza delivered a session “Glocalizing” Mobile Research in…

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MR Industry Insights from Kinesis’ President

OnlineMR recently conducted an interview with Kinesis President Leslie Townsend. She offers up a valuable perspective on the current state of the market research industry, and also shares some history about Kinesis. “We believed back then – which has certainly proven true since – that mobile technology would become vital within the MR industry for…

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Reaching Millennial Respondents

Right now the 18-34 year old demographic that is so coveted among advertisers is almost exclusively comprised of people who are part of the Millennial generation. Millennials (also called Generation Y) are a highly influential group of consumers and as such market researchers seek their feedback on virtually every kind of brand, product and concept. …

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SoLoMo and Geo-Loco

SoLoMo is the new acronym on the block, according to the presenters at last week’s Geo-Loco Conference held in San Francisco. Executives from Google, Facebook, and Starbucks were among those who discussed the convergence of the Social, Local and Mobile platforms and how the marketplace is being transformed through this synergy.  Many of the sessions…

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The Art of Mobile Survey Invitations

There are many resources available, including several from Kinesis, that detail best practices for mobile surveys. Harder to find are best practice recommendations specific to mobile survey invitations; while there are actually numerous invitation options to consider, little information is available to the MR industry as to which are most effective for any given mobile…

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Move Over SMS, Make Room for the QR Code

Earlier this year Kinesis unveiled QR code support for Kinesis Survey™ so that clients could automatically generate a QR code for any mobile or multimode survey. Just last month we introduced the most advanced MROC portal, Kinesis Community™, which also can utilize QR codes as a means to drive recruitment of new panelists. While QR…

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Counterpoint: Mobile Is Much More Than Hype

The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobile research as largely “hype,” questions the significance and usefulness of mobile as a data collection platform, and postulates that most researchers who pitch mobile to their clients lack proof of its…

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Video: Kinesis Mobile Survey Demo

Watch this video to learn about Kinesis Survey‘s extensive mobile survey capabilities and see cutting-edge mobile survey demo in action. Video by Raven Productions.

Kinesis Predicts: Top Ten Ways Mobile Technology Will Reshape Market Research

Merlien Institute’s Market Research in the Mobile World conference took place earlier this week and was a resounding success. The varied sessions offered the best mobile research content of any conference this year, and attendees were highly engaged and inspired. The conference offered four topical modules over two days, with numerous speakers and expert roundtables.…

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Does Smartphone Jailbreaking Impact Market Research?

Recently our president Leslie Townsend presented sessions focusing on mobile market research at both the CASRO Technology and MRA Annual conferences. Each session had time for Q&A at the end, and the CASRO presentation produced a very interesting question on the topic of “jailbreaking.” The attendee was curious as to how the market research industry…

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First Steps for Mobile Device Support: AAPOR Short Course Recap

The AAPOR Annual Conference short course entitled “Designing Surveys for Mobile Devices,” presented May 11th by Mario Callegaro of Google and Tim Macer of Meaning Ltd., was the best-attended mobile session that we have seen so far. The first half of the tutorial focused upon statistics that impact the survey research industries.  Callegaro presented data…

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Tim Macer Provies His Take on Kinesis Survey

The March issue of Research Magazine includes a detailed review of Kinesis Survey™ by Tim Macer. We certainly like what he had to say. Some highlights: “Offers a feature set as advanced as any of the established major players” “…Kinesis has already enticed an impressive list of high-profile research companies in the USA away from…

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Action at CASRO Online Research

Last October we published a blog post that called for A Little Less Conversation, A Little More Action Please concerning the most pressing issues in market research for 2011. This was an informal appeal to the industry to move away from conceptual and theory-based presentations and papers about why market research practices must evolve, and…

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Kinesis is Expanding Their Global Presence, Opening of London Office

Tariq Mirza Appointed as Managing Director of European Operations AUSTIN, TX (January 10, 2011) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, today announced the opening of a European office based in London and expanding their global presence. The new office serves market research firms and enterprise businesses…

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The Top 5 Market Research Resolutions for 2011

Here comes another new year, so inevitably it is time to make those New Year’s resolutions. Many of us will make personal resolutions – probably to get healthier or to spend more quality time with loved ones. But what about professional resolutions? The market research industry is undergoing a full-fledged revolution, and now is the…

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Kinesis Survey™ Unveils Built-in Google Analytics Support

AUSTIN, TX (December 21, 2010) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey and panel management software solutions, today announced that Kinesis Survey™ now includes built-in support for Google Analytics. Kinesis Survey™ is the most advanced multimode survey solution for market research. By adding Google Analytics’ comprehensive web tracking…

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The Essential Considerations of Mobile Survey Design

For the MR industry, the time to capitalize on mobile research is now. According to an eMarketer report, U.S. mobile Internet usage is projected to increase to more than 101.1 million users (32.3% of the population) in 2011, and similar growth is occurring around the world. This group represents a huge and largely untapped respondent…

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Kinesis Announces that comScore has Globally Adopted Its Multimode Survey Solution

AUSTIN, TX (November 17, 2010) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey and panel management software solutions, today announced that comScore, the leader in measuring the digital world, is expanding its usage of Kinesis Survey™ to deliver multimode surveys  worldwide. comScore will utilize Kinesis Survey™ to conduct site…

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2011: A Little Less Conversation, A Little More Action Please

For the market research industry 2010 can arguably be called the year of change – or perhaps more accurately – the year of discussing change. The predominant theme at all of the conferences, and on all of the blogs and forums, has been about identifying the new technologies and methodologies that are impacting market research.…

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Kinesis to Exhibit at Upcoming CASRO and ESOMAR Conferences

AUSTIN, TX (October 8, 2010)– Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, will exhibit at two upcoming market research industry events, the Council of American Survey Research Organizations (CASRO) Annual Conference and the European Society for Opinion and Marketing Research (ESOMAR) Online Research…

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Kinesis Publishes a Whitepaper on Mobile Trends in Market Research

Whitepaper explores the impact of mobile device usage on current and future market research practices AUSTIN, TX (October 5, 2010) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today published a whitepaper entitled The Mobile Survey Landscape – Today and Tomorrow, explaining Mobile…

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The Survey – Death or Evolution?

THE FUTURE is the predominant theme right now for the market research industry. With recent and upcoming conference and session titles such as The Changing Face of Market Research, Charting the Future of Research, and The New Insights Toolbox: Transitioning to a New Era, significant energy is being devoted to defining the future of market…

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Optimizing the Total Mobile Experience

One of the hottest industry topics this year has been the adoption of mobile research. There is consensus that the impact of mobile will be substantial, and that a major shift is already well underway. The industry continues to expound on the possibilities of this new frontier, and fret about the problems posed by wide…

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The Multimode Necessity in Modern Market Research

Most in the market research industry are aware of Gartner’s report from earlier this year that predicts that mobile phones will surpass PCs as the most commonly used web access device in 2013. Even if this prediction proves inaccurate, no one disputes that mobile browsing is growing year after year at an unprecedented rate, and…

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Kinesis Unveils a New Anywhere, Anytime Survey Monitoring Application for Mobile Phones

Austin, TX (June 9, 2010) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today unveils a new Survey Monitoring Application that enables market researchers to monitor survey projects by using the latest generation touchscreen mobile phones. The mobile monitoring application provides Kinesis Survey™…

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Kinesis Partners With Online Market Intelligence to Bring Its Software Solutions to Russia

Austin, TX (May 24, 2010) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today announced its reseller partnership with Online Market Intelligence LLC (OMI), a leading online market research company based in Russia. Under the terms of the partnership agreement OMI will have…

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Kinesis Introduces New Card Sort Feature to Further Enhance Market Research Survey Development

Austin, TX (May 20, 2010) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today announced the addition of a card sort question type to the Market Research edition of its popular Kinesis Survey™ product. This easy-to-use feature enables “point-and-click” programming of sorting exercises…

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Kinesis Unveils an Intelligent Outbound Email Gateway that Maximizes Email Deliverability Rates to Major ISPs

Austin, TX (May 20, 2010) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today announces availability of an enhanced, high performance email delivery system for its market research product suite. The new platform maximizes email deliverability rates for Kinesis clients. Powered by an…

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Kinesis Partners with CMS Research to Expand Its Mobile Survey Offering to Include IVR

Austin, TX  (April 29, 2010) –  Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today announced its partnership with CMS Research, the leading interactive voice response (IVR) market research company. Kinesis provides the premiere web/wireless survey solution for market research, Kinesis Survey™. Through the…

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